Heya, I'm Tom and I'm glad you are here!

Brand/web/SaaS design specialist based in Sydney, Australia.

My story

Think. Sketch. Make. A life of creativity.

Hi, I'm an Industrial turned Digital Product Designer. I’ve been in the tech industry for 15 years and have seen the designer role evolve. Got my start creating 2 iPhone games and since then, collected much experience, honing my design thinking, researching, UI and UX design skills and making use of my creative flare. Winning some awards along the way!

I have worked in both agency and client side environments and can quickly adapt to different working paces and talk to different stakeholders. I live and breath design presentations and look to create unique, user focused design solutions across a wide variety of industries.

Technology keeps evolving but sometimes there is nothing better than a simple pen and paper. And for me that’s when I’m completely in my element! I look forward to being able to help your company grow creatively and pushing that boundary further!

my Services

Your design / creative all-arounder

Contact me
01
Brand rebirth

I help business uplift their brand voice and visuals to make sure they are penetrating the market and winning before the product hits the shelf. I create brand guides and static/animated creative content, across all touch points digital, hardware and print.

02
UI / UX optimisation

The role of UI UX design is ever-changing and I'm using new tools and incorporating AI to help make each design decision - leading to more conversion and transaction. From key journeys to blue sky features, and there are no stone is left unturned.

03
Product cycle

I enjoy the process of following through on the production and release phase of a design. As it is necessary to unblock devs and help QA the final build - to ensure the quality of final delivery during every sprint.

Bringing my unique skill-set to a variety of sectors

To this day, I'm proud of all my projects and work I have created. Over a span of 15 years, my experience is far and wide, above and beyond typical digital products.

2023-2026

PAR Task, Senior Product Designer

User feedback and research. User testing. Problem definition, Wireframing, Design system, High-res screen flows, Tech review, Iterations, Production handover, Production support. Final QA to final shipping. Leveraging AI in all areas from user research to final production.
2022-2023

Ordermentum, Product Designer

Industry comparative research / Supporting user research (script writing, interview and note-taking), consolidating research/interview feedback, rapid high/low fidelity prototyping.   IA / wireframing, High fidelity design, design system creation, tech feedback and production support, ongoing updates.
2018-2022

Fetch, Brand Lead

Fetch app user research, UX solution concepting, wireframing. High fidelity design and documentation. Enterprise website and mobile app UX / UI design and production (retail pages, purchase journeys), motion graphics, design/art direction (print, video, digital), brand development, creating design templates for / training and guidance of overseas design team,
2014-2018

Deepend, UI Designer

Website and mobile app UX design (IA, user flows, wireframes), UI design through to production, motion graphics, Illustrations, storyboards.
2010-2012

TBWA/WHYBIN, Digital Designer

Website and marketing content design, UI design through to production, motion graphics, Illustrations, storyboards.